The Washington Post today announced WPNYC, the New York-based design and development office of The Washington Post that will be led by Director of Digital Strategy Sarah Sampsel and Principal Architect Greg Franczyk. The Post’s plan to expand its footprint in New York City includes adding more than a dozen employees across design and technology.
New positions will include designers, strategists, information architects, as well as experts in user experience, prototyping and development. The team will be focused on the future of The Post’s web platform and creating a faster, more reader-focused product.
“New York is an epicenter in the design world and we are excited to be able to tap a whole new crop of talent,” said Emilio Garcia-Ruiz, Managing Editor of The Washington Post. “Their job is really to rethink the web and make our site more dynamic, flexible and easy to use.”
To support these new initiatives we will be creating new technology positions, some of which will also embed directly with the sales team. These employees will look at how to create new and different ad experiences, as well as solving for problems such as viewability.
“We believe that the future of advertising sales is about the integration of engineering and ad innovations,” said Kevin Gentzel, Chief Revenue Officer at The Washington Post. “This is a real opportunity to evolve the industry and create advertising experiences our readers want to engage with.”
“Having software engineers directly embedded within our sales team creates an environment that fosters rapid invention,” said Shailesh Prakash, Chief Information Officer at The Washington Post. “We have seen great success by embedding a fast moving engineering team directly in the newsroom, and now we want to foster that same environment of accelerated innovation by embedding engineering within Sales in dynamic and vibrant New York City. If you are a software engineer looking to work in a fast-paced, innovative environment and make an impact in the media industry, we want to talk to you.”